The visitors with especially high buying power are the Russians and those from the Asian nations, such as Japan, Thailand, Taiwan and China. The Chinese tourists alone accounted for almost half of Frankfurt’s total tax-free sales from January to September 2012. Frankfurt’s share of Chinese tourists’ total turnover was 40%. Compared to the previous year, this represents a 92% increase.
The average amount spent was €616, while total expenditure was €339 million. China is for Frankfurt the third strongest foreign market, growing continually over recent years to latterly around 140,000 overnight stays. “The high, above-average number of overnight stays clearly demonstrates the great efforts being made by the municipal Tourismus+Congress GmbH in the Asian market,” says Councillor Markus Frank. Just last week the Tourismus+Congress GmbH (TCF) was in cities such as Hong Kong, Peking and Chongging promoting Frankfurt as a destination for business and holiday travel. Shopping tourists were particularly fond of buying watches and jewellery in Frankfurt, with these items accounting for 38% of expenditure.
Leather / travel equipment (27%) and clothes / textiles (15%) were also on the shopping list. Thomas Feda, CEO of the TCF, explained: “Shopping while on their travels is increasingly playing a major role for tourists.” In this respect, he said, Frankfurt had a good deal to offer: for example, many well-known brands have their flagship stores here.
“Our main shopping street, the ‘Zeil’, in the heart of the city achieves higher sales than any other in Germany, attracting on average around half a million visitors a day,” says Mr Frank, Head of the Commerce Department. Background information: The Shopping Tourist Barometer from Global Blue, experts in international shopping tourism, records the expenditure of travellers from outside of the European Union, who after their purchase have the VAT reimbursed by Global Blue.